Weight Loss : Ever tried to lose weight? Ever suffered Yo-Yo Effect. Most of the Weight loss programs are designed to lose weight, but they do not teach why it is difficult to maintain. Here is the explanation that all you need to know. Why are bad habits so hard to break? What if the bumper sticker “Just Say No!” actually works against us? Dr Simon MSH, Clinical Neurophysiologist, may just have the answer. If you have 10 minutes or so, watch the video below to understand why habits are so hard to break and what is being done about it:
Neuroscientists have long understood the distinction between goal-directed behaviors and stimulus-response behaviors. Normal eating is goal-directed behavior. Compulsive overeating is a complex stimulus-response behavior. The stimulus may vary (boredom, anger, happiness, sexual frustration, fear, or anxiety). The strength of the response may also differ (from eating until your stomach feels slightly uncomfortable to eating until you vomit). The consequence of compulsive overeating can run the gamut from being slightly overweight to morbidly obesity or bulimia nervosa.
In normal eaters, the pre-frontal cortex, like a nagging mother, imposes impulse control. “Don’t even think about eating more food, you look like a bean bag chair with lips.” However, if you have pre-frontal cortex damage, reduced serotonin, or excessive stress, the prefrontal cortex’s ability to impose impulse control decreases. Even if you’re experiencing a major distraction in your life the prefrontal cortex’s functionality is compromised. This inability to exercise impulse control allows a behavior like eating to transform from being a hedonic goal-oriented habit in the ventral striatum to a compulsive stimulus-response habit in the dorsal striatum. One Example is CARBO Craving.
Meet the Winners of “7-Day No Sugar Challenge”